June 23, 2015

Big plans for satellite imaging company BlackSky Global

The latest Seattle-based entry into the private space business has announced ambitious plans to offer up “satellite imaging as a service,” selling color photos with one-meter resolution at a significantly lower cost and with far less turnaround time than is presently available in the market. BlackSky Global is aiming to launch two of its Pathfinder imaging satellites in the first quarter of next year and has the funding available to have a total of six of them up in orbit by the end of 2016. BlackSky’s long-term plan is to have a constellation of 60 high-resolution imaging satellites in operation by 2019.

Peter Wegner. Photo: BlackSky Global.
“We’re laying out the systems so that we’ll be able to take a picture essentially of anywhere on the planet and send it back to a customer on a timeline measured in minutes, and be able to do that at consumer kind of prices,” said Peter Wegner, chief technology officer for BlackSky. “It really is exciting; it’s something that’s never been possible before.”

The typical buyers of satellite images are governments, corporations, and other large entities working on security, border defense, environmental monitoring, and precision agriculture. Wegner expects those, and more, to be BlackSky customers.

“It’s going to open up all kinds of new markets, too,” he said. “There are a number of firms around the world that use satellite imagery to do analytical predictions of commodities or natural resources, energy. It really is, in some sense, about global market intelligence and feeding the demand to know what’s happening around the world everywhere, all the time, 24-7.”

Eventually it will be a consumer business. You could go onto the BlackSky website and, for a few hundred dollars, order up a photo of your backyard. The one-meter resolution of the images will reveal people or groups of people, but they won’t be identifiable.

Technician Jim Bowes checks out the Pathfinder spacecraft.
Photo: BlackSky Global.
“That’s important because there are a lot of concerns about privacy, and we also have those concerns as a company,” Wegner said. “This allows us to provide the capability to monitor what’s happening around your environment, but not get down to the level where it causes a privacy concern.”

BlackSky is an independent company owned by Seattle’s Spaceflight Industries, which specializes in launching small satellites as secondary payloads. Wegner said Seattle is a great place for BlackSky’s sort of business.

“There seems to be a growing center of gravity for small space companies to move to Seattle,” he said, noting that the mix of aerospace, high-tech, and web expertise is perfect.

“All three of those things are really important for our business, because if you’re going to make this a consumer-level product, you need the web-scale business experience, you need the big data experience, and you need the aerospace experience, which all fits uniquely where we are in this area.”

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